Privacy Policy
Last updated: July 26, 2026
RepMonitor.Site ("RepMonitor", "we", "us") provides shopping center reputation intelligence to owners, REITs, asset managers, leasing teams, and property managers. This policy explains what we collect, how we use it, and the choices you have.
Information we collect
- Account details: name, work email, company, and role.
- Optional mobile phone number, used only for the transactional SMS program you opt into.
- Portfolio data you enter (properties, tenants, competitors, site plans, notes).
- Reputation data pulled from public sources (Google, Yelp, Apartments.com) for the properties you monitor.
- Product telemetry required to secure and operate the service (sign-in events, error logs, IP address, user agent).
Mobile phone numbers & SMS consent
Providing a mobile phone number is optional. We only send SMS when you explicitly check the "Receive SMS Reputation Alerts" box on our sign-up screen, in your alert preferences, or in account settings. The SMS program is transactional only — reputation monitoring alerts, tenant and property updates, review trend alerts, account verification, login authentication, and account security notifications. We do not send marketing or promotional SMS.
Mobile phone numbers and SMS consent are never sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Numbers are shared only with our SMS carrier (Twilio) strictly to deliver the messages you asked for. See our SMS Terms for message frequency, opt-out, and help instructions.
How we use information
- Provide, secure, and improve the RepMonitor.Site product.
- Send transactional email and (with your consent) transactional SMS alerts.
- Detect abuse, prevent fraud, and comply with legal obligations.
Data retention
We retain account and portfolio data for as long as your account is active. Consent records for the SMS program (opt-in and opt-out events, including the disclosure text shown at the time) are retained as required for compliance.
Your choices
- Update or remove your phone number in Alerts → Preferences at any time.
- Disable SMS alerts from the same screen, or by replying STOP to any RepMonitor SMS.
- Contact us for access, correction, or deletion of your personal information.
Contact
Questions about this policy? Reach us at the contact page.